I have something to say

So AOL is going through a re-branding effort as it’s spun out of Time Warner, and a video of the CEO announcing the effort to employees has surfaced: First … due respect … this is not “the brand,” it is “the logo.” Pet peeve of mine. Second, while I’m not in the habit of criticizing…

Your brand is not your logo, or your product. It’s not your trademark or your spokesperson, not your equity capital or your advertising. Your brand is something that lives in the hearts and minds of people out there, and in that sense social marketing is the purest expression of branding. Here’s a 5-minute talk to…