Spoke at WBZ Radio’s business breakfast, on “Growing Your Business Through Social Media.” It was fun to be up there with Twitterati media darlings including the eminently practical Paul Gillin, the eminently entertaining Laura Fitton, and the eminently orange Seth Priebatsch. It was a 101-type session, reinforcing the fundamentals of social media for business: It’s about…
Having a chat with my team tomorrow morning about the most important but under-appreciated skill in business: Selling. I graduated from Cornell with a degree in advertising, and promptly leveraged my Ivy League credentials into 28 rejection letters from the best agencies in Boston and New York. (I still have them all. Bastards.) My dad…
Had lunch with a marketing exec today. Senior guy, lots of questions about Twitter, but hadn’t had a chance to get into it yet. I put together a “Ten Step” type note for him, and thought I’d share it in hopes of helping other senior marketing folks get started. Anyhoo… Get into the right frame…
This past Thursday I attended the Massachusetts Conference for Women with the majority of my female coworkers from Holland-Mark. This was the first women’s conference I have ever been to and wasn’t sure what to expect. I was honestly thinking it would be a great place to network, but was also picturing a bunch of…