An actual client talks about the impact of our One Simple Thing™ approach to distilling a brand down to an idea regular human beings can hold in their heads: The project was delivered by our partner Mark Edwards, with great skill and insight. Bravo, Mark. Related articles by Zemanta Top 100 global brands (theworldison.blogspot.com) When…
Oscar Wilde, Image via Wikipedia Earnest. It’s an old word, not used much these days. Perhaps it went out of favor with the horrifyingly bad Ernest movie series. Or maybe it’s because the lexicon of the average American has plummeted from 15,000 words (in 1965) to 5,000 today. Regardless of the reason, the word doesn’t…
Image by ANVAR – EXTREMELY BUSY RUSSIANTEXAN © via Flickr David Gianatasio of Adweek asked me today why Holland-Mark’s winning the Hello Health account was so important (other than getting a new piece of business). I responded by saying that it put us at the epicenter of one of the most important and complex challenges…