Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like. The key to this is creating something we call a “content hub.” A content…
Image by Mac Users Guide via Flickr When I hit “publish” on this blog post, busy elves will make good things happen all across the interwebs. The post will hit this WordPress blog first, then, via RSS, reach our followers on FriendFeed. Other content – from our agency and personal Flickr, YouTube, and Twitter accounts…
Success in social marketing starts with a content strategy, which boils down to a clear-eyed definition of exactly what kind of content is at the intersection of a.), what your target audience is looking for online, and b.) what you are uniquely willing and/or able to provide. The real challenge with this approach is that when you commit to it, you actually need to produce content aligned with that strategy. Here are three simple strategies that can ease the burden dramatically…