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The New Facebook Profile Is Pretty Cool. And All It Wants Is Your Life.

October 3, 2011 by comments 0

Facebook is launching another set of changes to its profile UI, and the predictable whine-a-thon among people who use the service (optionally, andĀ for free) is well underway. Look past the reflexive resistance to change, though, and you’ll see what could be a profound shift in the role social networking services can and will play in…

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The Five P’s of Social Marketing

September 17, 2009 by comments 0

I talked about these in a panel today, crowd seemed to like it. Who knew. Anyway… If you’re trying to get rolling in Social Media, consider the 5 P’s: Planning – The strategy stuff. Plumbing – The technical stuff. Posture – The mental stuff. Participation – The active stuff. Programs – The business stuff. Here’s…

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Why I’m at Holland-Mark

September 16, 2009 by comments 0

Today I became a principal of the new Holland-Mark, a Boston agency already partway risen – phoenix like – from the ashes of a storied forebear. The few people I’ve shared this decision with have pretty much all asked the same question: Why go back to an agency? First off, for those of you who…

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