Cover of King Corn (Green Packaging) Blogging on behalf of an advertising and marketing firm, I realize that I should be prepared to answer that question, rather than simply pose it; however the truth is that the deeper I dig, the more vexing the question becomes. What actually motivates consumers? Moreover, what motivates consumers to…
Starbucks and I have been having it out since I was a just a teen, driving around recklessly in my SUV sipping and spilling my venti, non-fat, skinny, no-whip, extra-sugar-free-hazelnut-syrup lattes. Back then I was able to drive through my local Starbucks– convenient– but not so much when you realize half-way up the freeway ramp…
A mixed but on balance positive review of our wonderful Post 390 client in The Boston Globe. Bottom line: The restaurant is a runaway hit, even as it works out the inevitable kinks. From the piece: “To its credit, the team behind Post 390 knows the food is not yet up to par. Several days…
If you follow me on Twitter you may know I love my Keurig Coffee Maker. I used to have a Cuisinart Grind-N-Brew, which made great coffee, but required dedicated cleaning staff. Not so with the Keurig. Fill it once a week, pop in the pod, push the flashing blue button and boom – the sweet…