“We make brands imperative.”
Holland-Mark is a marketing services firm focused on making brands “imperative.”
We believe that consumer and business-to-business buying habits have changed permanently in the aftermath of the Great Recession. Where people once bought what was “interesting,” today they buy only what is “imperative;” what they truly feel they need or expect a return on investment from.
While advertising can make products “interesting,” marketing communications alone cannot make a brand “imperative.” Imperative brands have four attributes in common…