Slides from today’s talk at CriticalMass in the Cambridge Innovation Center. Thanks to everyone who came! Mike Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Holland-Mark
This post originally published in Bostinnovation It takes a certain confidence to be an entrepreneur. You’re brute-forcing something into the world that didn’t exist, in the face of indifference, cynicism, or even opposition. Not for the faint of heart. The hardest part of a startup for me is that transition from where you have an…
Holland-Mark Launches Venture Branding Practice Introduces Best of Boston iPhone App Boston, MA (August 2010) – With the introduction of its innovative Best of Boston iPhone app for Boston magazine comes the formal launch of Holland-Mark’s Venture Branding practice. Led by agency principal Mike Troiano, the Venture Branding unit will focus on identifying, developing, and…
We’ve got a lot of foodies over here at Holland-Mark, which means that every meal decision is a big one. Whether it was the ponderous process of sorting through user reviews or skepticism about the source content, we decided something needed to be done. And thus our first technology innovation was born – the Best of Boston®…
In the long run, clients get the work they deserve from their agency. But over the long run, agencies get the clients they deserve from their work. Among the implications, is that to do great work, you need great clients. So what makes a great client? Here’s my list of client attributes that help me…