For my birthday this year a dear friend bought me a Kindle. Upon receiving it, I was reminded of my attitude towards that little Amazon device only a year earlier: it was stupid. Why would I need a digital book? I have lots of books – real books – and I can read those just…
Here’s what ignoring your customers on the Web does for your brand. Good luck fixing this with anything other than meaningful, operational changes. Maximize The Benefit Minimize the bullshit. By Ken Peters, January 2010 Let’s be frank. For consumers, your brand’s value is proportional to the amount of aggravation it adds to or eliminates from…