Blogging the Dream

Our approach to making brands imperative starts with “Relevance of Offering,” which is all about getting the product right. It’s never been more important to do so. A single unhappy customer with a Twitter account might dissuade hundreds from buying your product, just as a happy one on Facebook can have the reverse effect. We…

Image via Wikipedia I have always held the notion that social media is not for everyone. There are obvious brands that benefit from social technologies because their customers are online and already talking about them. For example, Dell tapped into the active tech community through IdeaStorm.com for product ideas. Other brands can tap into their…