“I don’t know. We think it looks too… consumery. You know?” There is a constant conversation taking place between marketers, strategists, creatives, and brands about the differences between branding for B2B and branding for B2C. There is the debate about color palette. (When in doubt, go blue!) What colors feel safe? What tone feels “business-y”?…
Image via Wikipedia Delivering on your brand promise at every point of contact (EPOC) is something we preach at Holland-Mark. It’s not enough to create clever marketing campaigns or design brilliant product packaging . . . a brand must deliver a truly remarkable experience with each and every customer or prospect interaction. We all know…
For my birthday this year a dear friend bought me a Kindle. Upon receiving it, I was reminded of my attitude towards that little Amazon device only a year earlier: it was stupid. Why would I need a digital book? I have lots of books – real books – and I can read those just…
Image by caribb via Flickr I feel like I am a reasonable customer. While I really appreciate great customer service I am quick to forgive less-than-stellar performances by any one person. You never know what they may be dealing with . . . a death in the family, a divorce, an illness, or maybe the…
Image by Getty Images via Daylife Ah, the holidays. With my parents in Austin and my in-laws in San Francisco, I’ve picked the most convenient location of Boston in which to reside. Accordingly, the holidays call for the dreaded task of finding a flight to one coast or the other. I pay it up and suck it…