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Holland-Mark is a marketing services firm focused on making brands “imperative.”

We believe that consumer and business-to-business buying habits have changed permanently in the aftermath of the Great Recession. Where people once bought what was “interesting,” today they buy only what is “imperative;” what they truly feel they need or expect a return on investment from.

While advertising can make products “interesting,” marketing communications alone cannot make a brand “imperative.” Imperative brands have four attributes in common…

The New England Board of Higher Education (NEBHE) has published the New England Journal of Higher Education (NEJHE) for more than 25 years – and we have had the pleasure of being their design and production partner for over a decade and a half. For reasons both strategic and economic, it was time for NEBHE…

Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like. The key to this is creating something we call a “content hub.” A content…