Look at this piece of utter hackery at left. It breaks every rule of good marketing communications. It’s unfocused. It’s ugly. It has giant freaking dollar signs, for chrissakes. Blecch. And yet… I find it interesting that humble brands – local restaurants, obscure b-to-b specialists, retailers like this one – seem able to embrace the…
What we call “Content Hubs” and “Programs,” R/GA calls “Platforms” and “Campaigns.” Whatever you call them, I think this is the future of marketing…
In the long run, most pain in life is caused by distance from the truth. Think about it. We get hurt, we suffer, we get over it. Over time, the things that cause the biggest problems in our lives most often derive from our inability to see the whole truth – about ourselves, another person,…