March 19, 2010 by Mike Troiano comments 0
I was asked by the Client Services folks to provide some guidance on how to present more effectively to clients. Here are my “Top Ten Presentation Tips,” with an eye toward client presentation of marketing strategy and creative. 10. Have a point. Yea, sounds obvious. So what was the point of the last presentation you…
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December 30, 2009 by Mike Troiano comments 0
Turns out we had a pretty good 2009 here in the ‘Mark, and closed the year stronger than any of us expected. We’ve spent the last few weeks reflecting on this momentum, and on what seems to be working for clients and resonating with prospects. A strategy has come into focus around these ideas, and…
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