February 17, 2011 by Mike Troiano comments 0
Today we launched our latest content hub, for World Energy. It’s the tip of a marketing strategy iceberg that’s kind of a neat case study. 6 months ago World Energy was a victim of it’s own success. They’d come to dominate the market for auction-based procurement, enabling companies to buy energy the way consumers buy…
Read On...
September 29, 2009 by Mike Troiano comments 0
Image by Mac Users Guide via Flickr When I hit “publish” on this blog post, busy elves will make good things happen all across the interwebs. The post will hit this WordPress blog first, then, via RSS, reach our followers on FriendFeed. Other content – from our agency and personal Flickr, YouTube, and Twitter accounts…
Read On...