I just finished reading an excellent New Yorker article by Malcolm Gladwell entitled “Tweakers“. The gist is this: not unlike the concept of the Last Mile, the truth of much of the innovation that has changed the world is that its societal significance has come as much from the innovators who refined the original idea…
Slides from today’s talk at CriticalMass in the Cambridge Innovation Center. Thanks to everyone who came! Mike Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Holland-Mark
Delight is quickly becoming one of those words. It’s nowhere near the ranks of “regroup” or “circle back,” but its depreciation mimics that of “brilliance” and “revolutionary” (and its variants: revolutionize, revolutionizing, etc.). As a society, we’ve grown tired of the pedestrian words that actual describe things, “pretty smart” or “mildly innovative,” so we’ve taken…
“I don’t know. We think it looks too… consumery. You know?” There is a constant conversation taking place between marketers, strategists, creatives, and brands about the differences between branding for B2B and branding for B2C. There is the debate about color palette. (When in doubt, go blue!) What colors feel safe? What tone feels “business-y”?…
This post originally published in Bostinnovation It takes a certain confidence to be an entrepreneur. You’re brute-forcing something into the world that didn’t exist, in the face of indifference, cynicism, or even opposition. Not for the faint of heart. The hardest part of a startup for me is that transition from where you have an…