Blogging the Dream

“Post 390 is busy trying to keep up with the crowds”

December 2, 2009 by comments 0

A mixed but on balance positive review of our wonderful Post 390 client in The Boston Globe. Bottom line: The restaurant is a runaway hit, even as it works out the inevitable kinks. From the piece: “To its credit, the team behind Post 390 knows the food is not yet up to par. Several days…

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How To Be A Great Client

November 19, 2009 by comments 0

In the long run, clients get the work they deserve from their agency. But over the long run, agencies get the clients they deserve from their work. Among the implications, is that to do great work, you need great clients. So what makes a great client? Here’s my list of client attributes that help me…

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What Makes Great Advertising?

October 5, 2009 by comments 0

If you’re expecting a post about insightful strategy, a celebration of great design, or words that touch the soul, leave now. This post is about boobs. More specifically, it’s about the troubling observation of fact that sometimes, a pair of fun bags beats a full house of all the things we celebrate here in the…

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