Slides from today’s talk at CriticalMass in the Cambridge Innovation Center. Thanks to everyone who came! Mike Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Holland-Mark
“I don’t know. We think it looks too… consumery. You know?” There is a constant conversation taking place between marketers, strategists, creatives, and brands about the differences between branding for B2B and branding for B2C. There is the debate about color palette. (When in doubt, go blue!) What colors feel safe? What tone feels “business-y”?…
Starting a business is betting your livelihood on a value proposition you believe is significant. Given that, it’s surprising how few startups take the time to make their core hypothesis explicit in the form of a written and agreed-upon positioning s…
Most fan pages on Facebook never really get off the ground. Those that do either subscribe to a labor intensive set of best practices (nicely summarized in this report by Jerimiah Owyang), or have an intensely dedicated brand zealot behind them. Both are luxuries few clients can justify. Hence the need for a kind of “minimum protocol” for…
An actual client talks about the impact of our One Simple Thing™ approach to distilling a brand down to an idea regular human beings can hold in their heads: The project was delivered by our partner Mark Edwards, with great skill and insight. Bravo, Mark. Related articles by Zemanta Top 100 global brands (theworldison.blogspot.com) When…