Slides from today’s talk at CriticalMass in the Cambridge Innovation Center. Thanks to everyone who came! Mike Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Holland-Mark
Delight is quickly becoming one of those words. It’s nowhere near the ranks of “regroup” or “circle back,” but its depreciation mimics that of “brilliance” and “revolutionary” (and its variants: revolutionize, revolutionizing, etc.). As a society, we’ve grown tired of the pedestrian words that actual describe things, “pretty smart” or “mildly innovative,” so we’ve taken…
But something tells us this is not what you were hoping to hear. Let’s start at the beginning. Two things happening at Holland-Mark right now. First, we’re in deep with the start up community. As of last night, the MassChallenge 2011 Awards sent a new batch of financed and confident entrepreneurs out into the world,…
Last night our longtime client Post390 ended up in a conversation over Twitter with SNL vet and Boston-native Rachel Dratch. She’s got a gig in a play up the street and had stopped by the restaurant for dinner. Afterward, she shared this from her Twitter account… Guy Niel, Post390′s GM, picked up the thread on…
I caught a great presentation by Sean Lindsay last week, and it really hammered home for me how the Boston startup and digital marketing community is coming into its own. Social events have and will continue to play an important role in knitting us all together, which is why I’d like to take a moment…