June 8, 2011 by Mike Troiano comments 0
Starting a business is betting your livelihood on a value proposition you believe is significant. Given that, it’s surprising how few startups take the time to make their core hypothesis explicit in the form of a written and agreed-upon positioning s…
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October 20, 2009 by Mike Troiano comments 0
This is very interesting… Recently got a new laptop bag from Timbuk2, so I could look more like a bike messenger despite being 43, chubby, and driving a BMW. I digress. Anyhoo… I upgraded to the better shoulder strap, which is comfy, but slides off my shoulder. Crap. I get an e-mail from Timbuk2 asking…
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