I just finished reading an excellent New Yorker article by Malcolm Gladwell entitled “Tweakers“. The gist is this: not unlike the concept of the Last Mile, the truth of much of the innovation that has changed the world is that its societal significance has come as much from the innovators who refined the original idea…
Our approach to making brands imperative starts with “Relevance of Offering,” which is all about getting the product right. It’s never been more important to do so. A single unhappy customer with a Twitter account might dissuade hundreds from buying your product, just as a happy one on Facebook can have the reverse effect. We…
Image via Wikipedia When I began working at Holland-Mark, my dear friend-turned-colleague Chris Colbert gifted me with a subscription to The New Yorker. An odd sort of gift, but if you know myself and Christopher, you can understand how the gift is appropriate. The combination of opinions, articles, art reviews, and fiction provides ample fodder…
Image via CrunchBase Quoted in Scott Kirsner’s excellent Apple piece this weekend, from The Boston Globe… Why Apple is still generating buzz – The Boston Globe For me Apple’s magic unfolds in the yin and yang of inspiration and listening. Steve Jobs has said that if you give people what they ask for, by the…
We are making the switch to Google Apps on Friday. By next week we’ll be floating toward the cloud. By next year we’ll be immersed in it. In the course of discussing the transition today I realized, as a small business, how difficult managing and syncing email and calendar has been. Years ago we suffered…