Okay, it’s been a while. I haven’t posted in months. It’s not for a lack of thought, but rather wanting to make sure that what I think (and share) is actually of relevance. And that’s the topic for today. Relevance. A few weeks back I saw an old movie called “He’s Just Not That Into [...]
Funny-scary. Like Scream. The Last Advertising Agency On Earth from FITC on Vimeo.
Image via Wikipedia We’re getting close to the finish line on a handful of client projects right now, and I’ve observed that one of the biggest challenges “real marketers” have in embracing social systems is, for lack of a better term, cultural. It’s almost a cliche now to say that embracing social media means giving…
Cover of King Corn (Green Packaging) Blogging on behalf of an advertising and marketing firm, I realize that I should be prepared to answer that question, rather than simply pose it; however the truth is that the deeper I dig, the more vexing the question becomes. What actually motivates consumers? Moreover, what motivates consumers to…
Turns out we had a pretty good 2009 here in the ‘Mark, and closed the year stronger than any of us expected. We’ve spent the last few weeks reflecting on this momentum, and on what seems to be working for clients and resonating with prospects. A strategy has come into focus around these ideas, and…