January 2, 2012 by caroline b. comments 0
No matter how easy they make it look, all great brands share two things: clear vision and painstaking attention to every detail. In the early stages of my career I had the privilege of working on a piece of Bank of America business. I thought I had it made. I’m not even 21 and I…
Read On...
September 26, 2011 by Mike Troiano comments 0
I caught a great presentation by Sean Lindsay last week, and it really hammered home for me how the Boston startup and digital marketing community is coming into its own. Social events have and will continue to play an important role in knitting us all together, which is why I’d like to take a moment…
Read On...
September 24, 2011 by Mike Troiano comments 1
This post originally published in Bostinnovation It takes a certain confidence to be an entrepreneur. You’re brute-forcing something into the world that didn’t exist, in the face of indifference, cynicism, or even opposition. Not for the faint of heart. The hardest part of a startup for me is that transition from where you have an…
Read On...
September 16, 2011 by Mike Troiano comments 0
Here’s today’s presentation from our FutureM event, thanks to everyone who came and participated. Enjoy… Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Holland-Mark
Read On...
September 15, 2011 by Heather Ward comments 0
It’s been a busy week! FutureM is in full swing, and Boston’s marketing professionals are flocking to events to learn about and discuss the future of marketing. The schedule has been jam-packed with the most innovative marketers in the area, with speakers ranging from Hubspot to VivaKi. Don’t miss our own Mike Troiano’s presentation tomorrow,…
Read On...