It’s been a busy week! FutureM is in full swing, and Boston’s marketing professionals are flocking to events to learn about and discuss the future of marketing. The schedule has been jam-packed with the most innovative marketers in the area, with speakers ranging from Hubspot to VivaKi.

Don’t miss our own Mike Troiano’s presentation tomorrow, “Selling the Dogfood: Startup Marketing Before & After Product/Market Fit” from 8:30 to 10:30 am at MassChallenge, 1 Marina Park Drive, 14^th floor. We’ll be there in full force and ready to welcome attendees with coffee and breakfast fare. We hope to see you all there!

Account Manager

JOB MISSION:
To create and maintain profitable relationships with clients who would actively recommend us, through pro-active and efficient project management.

PERFORMANCE MEASURES:
• Ensure project costs remain aligned with estimated budget
• Coordinate teams and resources to meet project milestone deadlines
• Communicate project scope changes and their impact on project budget
• Maintain client satisfaction by exceeding expectations by delivering projects on-time and on-budget

RESPONSIBILITIES AND TASKS:
• Be the most knowledgeable person at the company about what is happening in the larger context of your client’s business.
• Align the interests of the client and the company to the full extent possible.
• Create a context in which other departments can do their best work. Be truthful and transparent at all times.
• Manage projects and client relationships in such a way that delivers on your contribution targets.
• Add value to your client’s business and help grow the accounts you manage with ideas and execution.
• Manage the flow of work through the company. Get buy-in on tasks and plans at the start of projects.
• Ensure that everyone else knows what they’re responsible for, when it’s due, and that it gets done.
• Participate in the implementation of the company’s social media strategy with consistent execution and innovation.
• Be the go-to person for the implementation of our client’s social media strategies.
• Actively participate in the implementation of the business plan (bus driving) and volunteering wherever possible.

SKILLS AND QUALIFICATIONS:
• Strong project management skills with experience in a professional services firm
• Social media and marketing communications acumen
• Technology: Web/Google Apps & Docs. WordPress and other open source CMS. Social media. Mac – MSOffice, Acrobat, Mobile.
• Presentation skills
• Writing ability
• Organization and attention to detail

COMPENSATION:
$55,000 – $70,000

Click here to apply now.

It was good advice. Advice that taught generations of us to dig a little deeper and find out more about everything from books to jobs and people. And now that advice is bunk. It’s been thrown by the wayside with everything else that social media has massacred: traditional advertising, old school marketing, and human dignity and discretion.

These days, you judge a book by it’s Facebook page. And if you were thinking that recruiters and HR entities were turning a blind eye to the information so readily available via the interwebs, you would be mistaken.

In their new book, The Web 2.0 Job Finder, Brenda Greene and Coleen Byrne offer insights and recommendations from recruiters and HR departments on how to leverage social media to help find new opportunity, not kill it. They’ve called upon experts and insiders to give sage advice to those looking to navigate the market and build a fruitful network in this expressive and boundary-less new world.

And you’ll never guess which social media man they tapped… Our very own Mike Troiano.

Seeing as how Mike doesn’t even know where HR sits around here, he is able to bring a fresh and human perspective to the book:

“Invest some time in your profile. Upload a picture, for God’s sake. Add a bio. Create some content to give people a sense of who you are, what you can contribute, what you’ll be looking for. Then start to reach out to the people you know. Connect with them, and start the dialogue.”

It sounds so simple, but it seems that when creating our “professional” persona, we freeze up, certain that any modicum of personality or individualism will raise a red flag. But it’s our belief that now is the time that who you are and what you’re about is what gives you an edge. We’re marketing ourselves in an age of full disclosure. By providing too little, you’re polarizing. Too much and you’re a liability. You need to find a balance, and from there you need to leverage your online presence to build a network that brings opportunities to you, while starting conversations that leave a lingering impression on those with whom you’re connected. That’s just what this book is about.

The Web 2.0 Job Finder will be available April 15th. You can preorder from Amazon.com here.

Related articles

• Web 2.0 Is Now Social Media (web2.sys-con.com)
• McKinsey: Web 2.0 Satisfies (customerthink.com)

These days, it takes innovative vision and inspiring leadership to truly “change the game” and build disruptive businesses.  This panel brings together these types of leaders from across industries for a truly captivating evening.  Not only are we proud to have Mike on the panel and representing Holland-Mark, we’re excited to learn from these inspriational Boston leaders.

Each CEO will also conduct a 30 minute Breakout Session on a specific strategic brand partnership initiative.  We’ll be front row, pen and paper ready.

The CEO Panel includes:

Kenny Dichter	Joy Bauer	Jens Bang	Stephanie Sarofian	Michael Troiano
CEO Marquis Jet	CEO Joy Bauer Nutrition	CEO CONE	Managing Director & Senior VP Digitas	Principal Holland-Mark

If you are interesting in attending, please register here

Introduces Best of Boston iPhone App

Boston, MA (August 2010) – With the introduction of its innovative Best of Boston iPhone app for Boston magazine comes the formal launch of Holland-Mark’s Venture Branding practice. Led by agency principal Mike Troiano, the Venture Branding unit will focus on identifying, developing, and launching new consumer brands and product ideas with partners. “As an agency we are very focused on having measurable impact and seeing the tangible fruits of our creativity,” shares Troiano. “We created the Venture Branding practice to be able to put some skin in the game, to realize some of our own innovative ideas, and simply to work with smart people who want to build something with us.”

The Venture Branding model provides two entry points: The agency offers its ideas to partners and together they go to market, or partners approach the agency with their ideas and Holland-Mark provides the support. The Best of Boston iPhone app is an example of the former, with Holland-Mark executives proposing the idea to Boston magazine’s leadership in March 2010. Holland-Mark developed the software and interface and licenses the content from Boston magazine. With the early success of the Best of Boston app, the Venture Branding team has already begun working on the Best of Philadelphia offering, another property of Boston magazine publisher Metrocorp. The second Venture Branding partnership type is reflected in the agency’s work with Chris Lohring, CEO and owner of Notch Session Ales. “Chris came to us in the fall of 2009 with an interesting idea for a new category of ale,” said Troiano. “We worked with him on everything, from the recipe and name to the distribution strategy. The Notch brand launched in May. We went from an informal conversation to barrels going out the door in six months. That’s pretty cool.”

“Holland-Mark and the Venture Branding practice brings it all together,” said Chris Lohring, Notch CEO. “Strategic sensibility, real marketing expertise, creative horsepower, and a focus on delivering a brand and business model that works. As a one-person start-up it would have taken me another year to get where we got in six months. And the demand for Notch is incredible.”

Holland-Mark is in talks with several potential Venture Branding partners and plans for a portfolio of five to ten brands by the end of 2011.

****

Holland-Mark is a strategic marketing firm focused on creating imperative brands. Clients include ACIS, BodyScapes, Boston magazine, Chelsea Clock, Corning, Harvard, Himmel Hospitality Group, IHRSA, MassMutual, Mercer, Notch Brewing, Pearson Education, and World Energy.

It got us thinking — along with our friends and colleagues at MITX — that there had to be a way to stage a meeting of the marketing minds that would go beyond talk.  And so, between cocktails and panels and whiteboards, FutureM was born.  Slated for October 4-8th, FutureM is a week-long collaborative conference on the vision for marketing in Massachusetts through an intersection of people and ideas and inspiration.  It’s a chance to hear about the latest in marketing, technology, and design– together.  And if the thought of nonstop keynotes scares you as much as it scares us, fear not: FutureM includes panels, roundtables, summits, parties, meet-ups, and more, because the best ideas rarely get created around a podium.  We can’t wait.  Check out the rumblings of the future here.

In the meantime, we wanted to share the opportunity to be a part of FutureM.  If you have a topic, technology, team, or even a question that can help define what’s next for marketing, submit an event idea.  So get creative and join us at the future here.

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• It’s Time to Tackle the Unlearning Challenge (scalableintimacy.com)

Our very own Mike is the lunch keynote speaker at LaunchCamp Boston 2010 this Thursday, February 4. From what he’s told me, he’ll be sharing a bit about Scalable Intimacy, his philosophy on maintaining personal relationships while scaling your business. In short, what it takes to effectively leverage digital and social media to build meaningful relationships with your target consumer.

As most of you know, Mike joined Holland-Mark at the end of last year to head up our digital practice. In that time he has focused his efforts on imbuing new and existing clients with a practical understanding of the criticality of social media, as well as how it can be used to engage in more effective business practices. It’s great to have him out there sharing the wealth.

“Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like. When you do this, you create a distinct and direct connection with a motivated consumer.”

A handful of Holland-Mark folks will be there and we’d love to see some of your familiar faces.

LaunchCamp is a day-long bootcamp focused on identifying and replicating some of the best practices in the market for moving entrepreneurial organizations along the growth curve. LaunchCamp takes a fresh look at the technologies and tools that are driving PR, marketing, social media and management, and attempts to identify the challenges that organizations face in the launch process.

More details on LaunchCamp can be found on their event website.

Boston, MA (October 2009)—Post 390, an urban tavern and the newest concept from the Himmel Hospitality Group—the group behind the landmark Grill 23 & Bar, as well as the revitalization of Harvest in Cambridge—has opened to acclaim after working with Holland-Mark on developing a comprehensive and integrated marketing and advertising strategy.

Located at The Clarendon, Post 390 is uniquely positioned in the heart of the city, between Back Bay and the South End. It brings a much-needed concept: a place for locals and visitors alike to enjoy refined American classic dishes in a comfortable and inviting atmosphere. The urban tavern features open kitchens, sweeping views of the city, as well as two floors of seating, two full bars, and three fireplaces.

After Post 390’s extraordinary launch in early October, Holland-Mark continues to work with them to connect with neighbors and visitors through a highly visible outdoor campaign, as well as online and through print. Additionally, Holland-Mark aided in creating a consistent brand experience in the restaurant, working closely with the management team on training and customer experience opportunities.

“Boston has been waiting for a place like Post 390. Our job has been to ensure that the Himmel Hospitality experience is carried through Every Point of Contact—from the initial marketing plan and advertising, right down to the matchbooks and server attire,” says Chris Colbert, the agency’s CEO.

Nicole Barrick, Himmel Hospitality Group’s Director of Marketing and PR, states, “Bringing this concept to life here in Boston was about more than perfecting the food. We want our guests to feel connected to the experience. We needed an agency that understood our group and the passion behind this project. Holland-Mark understands what Post 390 is about.”

***

Holland-Mark is a full-service agency providing marketing and brand strategy and offline and online communication capabilities. The agency’s clients include the American Cancer Society, Fidelity, Grill 23 & Bar, MassMutual, Mercer, Pearson Publishing, Scholastic, and Virgin Money.

Boston, MA (October, 2009) — Holland-Mark has been selected by Myca Health of Canada to launch Hello Health, a revolutionary new primary care practice model in the United States. Hello Health is a primary care application of Myca’s proprietary MycaHub™ technology, a fully integrated, highly customizable Web-based platform that simplifies and streamlines the engagement between health care providers and patients.

“Given the fervor about health care reform, and the crying need among primary care doctors and their patients for a better model, the timing of the Hello Health launch couldn’t be more significant,” said Chris Colbert, Holland-Mark’s CEO. “Hello Health combines a direct-pay model with innovative applications and communication tools that enhance relationships with patients and liberate doctors from piles of paperwork and systemic bureaucracy, giving them the time to do what they do best—care for their patients.”

The Hello Health market launch is slated for early January 2010 and will include a full mix of offline and online media to reach both primary care doctors and their patients. “We selected Holland-Mark because we needed a marketing partner that could be a sound strategic guide on how best to navigate the ever-changing U.S. health care landscape while also delivering a campaign that will both educate and engage doctors and consumers about the freedom that our platform offers,” said Nat Findlay, the CEO of Myca Health.

Using MycaHub technology, a Hello Health empowered practice integrates an electronic medical record, a comprehensive administrative system with integral scheduling and diagnostic tools, and the ability for doctors to communicate with their patients and each other through multiple channels, from email and instant messaging to video. Hello Health primary care doctors will have access to a nationwide Hello Health practitioner community, offline and online training via Hello Health University, and the potential to tap into the Start! Fund, Myca’s innovative interest-free financing resource for start-up practices or those transitioning to the Hello Health business model.

• • •

Myca Health is the power behind a revolution in health care. Its Web-based technology, MycaHub, is being adopted by customers of all types, from small primary care practices to large hospital systems and insurers, transforming the health care experience for providers and patients. Privately held, Myca Health is based in Quebec City and is led by a world-class team of doctors, technologists, and managers with deep experience across the American health care industry.

www.myca.com