Holland-Mark’s branding approach is based on the observation that people have a tendency to boil things down to One Simple Thing™. We all do it, it’s part of our genetic code and an important adaptation to a modern world overrun by complexity. We do this not only for brands (Volvo = Safety, BMW = Performance, Zappos…
The measure of any successful company is its ability to affect sustainable growth while maintaining strong cash flow and a healthy balance sheet. The measure of any successful country is roughly the same: a growing GDP, consistent surpluses, and a portfolio of tangible and intangible assets that easily cover its tangible and intangible liabilities. The…
I think “Louie” is the best show on television right now. It’s almost certainly the best show about a divorced, balding, goatee’d ginger Dad trying to get laid in New York while raising two girls under 10 and telling jokes for money. Louie is the brainchild of the brilliant Louis CK, who undertook an equally brilliant…
I just finished reading an excellent New Yorker article by Malcolm Gladwell entitled “Tweakers“. The gist is this: not unlike the concept of the Last Mile, the truth of much of the innovation that has changed the world is that its societal significance has come as much from the innovators who refined the original idea…
I started the omnipresent Steve Jobs biography with two questions: was Steve Jobs an asshole? And if so… did he need to be to accomplish what he did? Having just finished it, I don’t have a good answer to either question. In fact both seem foolishly simplistic given this rich, sweeping, detailed, and intimate depiction a truly…