I think “Louie” is the best show on television right now. It’s almost certainly the best show about a divorced, balding, goatee’d ginger Dad trying to get laid in New York while raising two girls under 10 and telling jokes for money. Louie is the brainchild of the brilliant Louis CK, who undertook an equally brilliant…
Last night our longtime client Post390 ended up in a conversation over Twitter with SNL vet and Boston-native Rachel Dratch. She’s got a gig in a play up the street and had stopped by the restaurant for dinner. Afterward, she shared this from her Twitter account… Guy Niel, Post390′s GM, picked up the thread on…
“I don’t know. We think it looks too… consumery. You know?” There is a constant conversation taking place between marketers, strategists, creatives, and brands about the differences between branding for B2B and branding for B2C. There is the debate about color palette. (When in doubt, go blue!) What colors feel safe? What tone feels “business-y”?…
Holland-Mark’s own Chris Colbert was one of the featured speakers at this year’s MassChallenge boot camp. Session topics included entrepreneurship, marketing, sales and finance. Chris’ advice to entrepreneurs was focused how to be imperative and the value that an OST brings to both new and established companies. Here’s the full video of his presentation: He…
Starting a business is betting your livelihood on a value proposition you believe is significant. Given that, it’s surprising how few startups take the time to make their core hypothesis explicit in the form of a written and agreed-upon positioning s…