Holland-Mark’s branding approach is based on the observation that people have a tendency to boil things down to One Simple Thing™. We all do it, it’s part of our genetic code and an important adaptation to a modern world overrun by complexity. We do this not only for brands (Volvo = Safety, BMW = Performance, Zappos…
We do a lot of work with CEOs at Holland-Mark, and some of that work is focused on helping them understand, use, and leverage social media to advance their business agendas and personal brands. We’ve learned a few things along the way about what works in bringing a CEO up to speed on Twitter et…
Our CEO Series bi-monthly events at Grill 23 continue to attract an engaged and engaging audience of CEOs. Topics have ranged from “Social Media for CEOs” to last week’s event, “The CEO as Brand.” Speaker Israel Ganot, CEO and co-founder of Gazelle, shared his story and how he is working on different ways he can…
We do a lot of positioning work, and a lot of work for startup clients. Doing positioning work for startups, though, has always presented some unique challenges… foremost among which is the fact that positioning can be a bit of a moving target in the early days of a new business. We’ve been trying out…
I just finished reading an excellent New Yorker article by Malcolm Gladwell entitled “Tweakers“. The gist is this: not unlike the concept of the Last Mile, the truth of much of the innovation that has changed the world is that its societal significance has come as much from the innovators who refined the original idea…