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Holland-Mark Launches Venture Branding Practice

September 21, 2010 by comments 0

Holland-Mark Launches Venture Branding Practice Introduces Best of Boston iPhone App Boston, MA (August 2010) – With the introduction of its innovative Best of Boston iPhone app for Boston magazine comes the formal launch of Holland-Mark’s Venture Branding practice. Led by agency principal Mike Troiano, the Venture Branding unit will focus on identifying, developing, and…

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Mike gets Mobile (again) at Media Innovation Day

September 13, 2010 by comments 0

Media has done a lot of things lately — gone digital, gone viral, and gone mobile — all in a big way. To explore the latest emerging trends, our friends over at The Ad Club have put together Media Innovation Day, to be held this Thursday, 9/16/10. Mike will be there to moderate a panel on mobile…

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Self-serve(ing): Best of Boston® iPhone App

August 6, 2010 by comments 0

We’ve got a lot of foodies over here at Holland-Mark, which means that every meal decision is a big one. Whether it was the ponderous process of sorting through user reviews or skepticism about the source content, we decided something needed to be done. And thus our first technology innovation was born – the Best of Boston®…

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“How to Build Buzz Around Your Brand”

June 21, 2010 by comments 0

If you haven’t heard, MassChallenge is an inspiring organization that supports early stage entrepreneurs. By providing resources and key elements like networking, training, and support, MassChallenge has infused the Greater Boston entrepreneurial community with a new sense of opportunity in spite of a rocky economic climate. Mike Troiano will be joining MassChallenge for one of their…

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FutureM is here.

June 18, 2010 by comments 0

Like you, we’ve all been to one too many marketing events … and yet, we still have the feeling we are missing out on something.  We’re constantly scanning any number of event calendars and wondering if that event last night was it.  But it always feels like there are too many people doing too many…

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