Over the last month there have been a flood of opinions and articles about Google +. Our own Mike Troaino reported early on that its Google + vs. Twitter, not Facebook, Jeremiah Owyang later agreed and provided 5 Ways Google + Can become Mainstream, only to be outdone by 6 Ways Google + is Winning…
Just think that only 5 years ago Blackberry was king and an app was something you had with drinks. Times have been rough for RIM. Since then the iPhone exploded on the scene after it was released in 2007 and now Android, unveiled in 2008, has taken the lead. The constant winner in this space?…
At yesterday’s MITX event, Grow Your Customer Relationships With Branded Content, Carissa Caramanis O’Brien, President at Red Box Communications, Eric Oliver, Director of Digital Brand Communications at Converse, and Matt Drinkwater, Senior Director at Yahoo!, discussed various aspects of content marketing. They all shared some great examples, which lead to the obvious questions: how much…
We think Marketing fundamentals – relevance of offering, message clarity, consistency of experience, and driving of engagement – can help just about any business. We’re seeing it again with the launch of a primary care medical practice in New York City. Two doctors and a nurse practitioner founded Agile Health Partners using new, modern-day technologies…