No matter how easy they make it look, all great brands share two things: clear vision and painstaking attention to every detail. In the early stages of my career I had the privilege of working on a piece of Bank of America business. I thought I had it made. I’m not even 21 and I…
Delight is quickly becoming one of those words. It’s nowhere near the ranks of “regroup” or “circle back,” but its depreciation mimics that of “brilliance” and “revolutionary” (and its variants: revolutionize, revolutionizing, etc.). As a society, we’ve grown tired of the pedestrian words that actual describe things, “pretty smart” or “mildly innovative,” so we’ve taken…
But something tells us this is not what you were hoping to hear. Let’s start at the beginning. Two things happening at Holland-Mark right now. First, we’re in deep with the start up community. As of last night, the MassChallenge 2011 Awards sent a new batch of financed and confident entrepreneurs out into the world,…
“I don’t know. We think it looks too… consumery. You know?” There is a constant conversation taking place between marketers, strategists, creatives, and brands about the differences between branding for B2B and branding for B2C. There is the debate about color palette. (When in doubt, go blue!) What colors feel safe? What tone feels “business-y”?…
For about a year now, we’ve attempted to keep a monthly “Beers & Blogs” on the calendar. It’s an opportunity for everyone to get together in the conference room, drink some beers, and share “cool stuff.” Sometimes there is a theme, but for the most part, it’s about exploring what’s happening on the web– everything…