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Two Questions & a Few Thoughts on Steve Jobs’ Biography

December 3, 2011 by comments 0

I started the omnipresent Steve Jobs biography with two questions: was Steve Jobs an asshole? And if so… did he need to be to accomplish what he did? Having just finished it, I don’t have a good answer to either question. In fact both seem foolishly simplistic given this rich, sweeping, detailed, and intimate depiction a truly…

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Bostinno Homepage

BostInno’s Rebranding

November 28, 2011 by comments 0

Today, BostInno will mark the end of the beginning, launching its newly re-designed site. It’s a giant leap forward, and Chase Garbarino asked me to help tell the story of the brand positioning I helped define with them, in hope of helping others do the same. This is the first installment in a 3-part series…

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desk

What it Takes to Be An Executive

November 27, 2011 by comments 0

Somewhere along the way, being an executive fell out of favor. It might have been the death of the tie, or the un-democratic sensibilities of the Executive Parking Spot, Washroom, and Dining Room. The trappings of executive-dom do seem a bit silly in the light of withering 1%-ism, but there’s something in the concept I…

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CriticalMass

Startup Positioning Talk

November 9, 2011 by comments 0

Slides from today’s talk at CriticalMass in the Cambridge Innovation Center. Thanks to everyone who came! Mike Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Holland-Mark

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TechProm team

TechProm Video

October 24, 2011 by comments 0

Did we mention the Dave Balter TechProm was a freaking blast? See for yourself… Dave Balter Tech Prom from Apolis Media on Vimeo.

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