December 3, 2011 by Mike Troiano comments 0
I started the omnipresent Steve Jobs biography with two questions: was Steve Jobs an asshole? And if so… did he need to be to accomplish what he did? Having just finished it, I don’t have a good answer to either question. In fact both seem foolishly simplistic given this rich, sweeping, detailed, and intimate depiction a truly…
Read On...
November 28, 2011 by Mike Troiano comments 0
Today, BostInno will mark the end of the beginning, launching its newly re-designed site. It’s a giant leap forward, and Chase Garbarino asked me to help tell the story of the brand positioning I helped define with them, in hope of helping others do the same. This is the first installment in a 3-part series…
Read On...
November 27, 2011 by Mike Troiano comments 0
Somewhere along the way, being an executive fell out of favor. It might have been the death of the tie, or the un-democratic sensibilities of the Executive Parking Spot, Washroom, and Dining Room. The trappings of executive-dom do seem a bit silly in the light of withering 1%-ism, but there’s something in the concept I…
Read On...
November 9, 2011 by Mike Troiano comments 0
Slides from today’s talk at CriticalMass in the Cambridge Innovation Center. Thanks to everyone who came! Mike Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Holland-Mark
Read On...
October 24, 2011 by Mike Troiano comments 0
Did we mention the Dave Balter TechProm was a freaking blast? See for yourself… Dave Balter Tech Prom from Apolis Media on Vimeo.
Read On...