Holland-Mark’s branding approach is based on the observation that people have a tendency to boil things down to One Simple Thing™. We all do it, it’s part of our genetic code and an important adaptation to a modern world overrun by complexity. We do this not only for brands (Volvo = Safety, BMW = Performance, Zappos…
We do a lot of work with CEOs at Holland-Mark, and some of that work is focused on helping them understand, use, and leverage social media to advance their business agendas and personal brands. We’ve learned a few things along the way about what works in bringing a CEO up to speed on Twitter et…
We do a lot of positioning work, and a lot of work for startup clients. Doing positioning work for startups, though, has always presented some unique challenges… foremost among which is the fact that positioning can be a bit of a moving target in the early days of a new business. We’ve been trying out…
I think “Louie” is the best show on television right now. It’s almost certainly the best show about a divorced, balding, goatee’d ginger Dad trying to get laid in New York while raising two girls under 10 and telling jokes for money. Louie is the brainchild of the brilliant Louis CK, who undertook an equally brilliant…
I started the omnipresent Steve Jobs biography with two questions: was Steve Jobs an asshole? And if so… did he need to be to accomplish what he did? Having just finished it, I don’t have a good answer to either question. In fact both seem foolishly simplistic given this rich, sweeping, detailed, and intimate depiction a truly…