http://holland-mark.com/index.php/2009/11/truth-and-agency-management/ Mon, 30 Jan 2012 22:47:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://holland-mark.com/index.php/2009/11/truth-and-agency-management/#comment-91 Steven Callahan Tue, 24 Nov 2009 02:28:33 +0000 http://www.holland-mark.com/blog/?p=202#comment-91 What role metrics play in an agency’s process and methodology are reflective of the day-to-day dynamic that is the agency DNA – how it approaches work, team structure, innovation, and the overall values of an agency. Just as a solid measurement plan must be defined during the planning and implementation phases of a campaign or project, so must the role of metrics be defined in advance to constructively aid in the growth of an agency or company.<br>An agency must also balance this discipline with the demands inherent in today’s business climate and objectives of advertising that are not focused on incremental improvements, but rather innovative leaps that will transform whatever micro-climate or ecosystem we are addressing. It’s a tough balance to seek but any contemporary agency must work both to be a success. What role metrics play in an agency’s process and methodology are reflective of the day-to-day dynamic that is the agency DNA – how it approaches work, team structure, innovation, and the overall values of an agency. Just as a solid measurement plan must be defined during the planning and implementation phases of a campaign or project, so must the role of metrics be defined in advance to constructively aid in the growth of an agency or company.
An agency must also balance this discipline with the demands inherent in today’s business climate and objectives of advertising that are not focused on incremental improvements, but rather innovative leaps that will transform whatever micro-climate or ecosystem we are addressing. It’s a tough balance to seek but any contemporary agency must work both to be a success.

]]> http://holland-mark.com/index.php/2009/11/truth-and-agency-management/#comment-90 Steven Callahan Mon, 23 Nov 2009 21:28:33 +0000 http://www.holland-mark.com/blog/?p=202#comment-90 What role metrics play in an agency’s process and methodology are reflective of the day-to-day dynamic that is the agency DNA – how it approaches work, team structure, innovation, and the overall values of an agency. Just as a solid measurement plan must be defined during the planning and implementation phases of a campaign or project, so must the role of metrics be defined in advance to constructively aid in the growth of an agency or company.<br>An agency must also balance this discipline with the demands inherent in today’s business climate and objectives of advertising that are not focused on incremental improvements, but rather innovative leaps that will transform whatever micro-climate or ecosystem we are addressing. It’s a tough balance to seek but any contemporary agency must work both to be a success. What role metrics play in an agency’s process and methodology are reflective of the day-to-day dynamic that is the agency DNA – how it approaches work, team structure, innovation, and the overall values of an agency. Just as a solid measurement plan must be defined during the planning and implementation phases of a campaign or project, so must the role of metrics be defined in advance to constructively aid in the growth of an agency or company.
An agency must also balance this discipline with the demands inherent in today’s business climate and objectives of advertising that are not focused on incremental improvements, but rather innovative leaps that will transform whatever micro-climate or ecosystem we are addressing. It’s a tough balance to seek but any contemporary agency must work both to be a success.

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