Here’s today’s presentation from our FutureM event, thanks to everyone who came and participated. Enjoy… Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Holland-Mark
It’s been a busy week! FutureM is in full swing, and Boston’s marketing professionals are flocking to events to learn about and discuss the future of marketing. The schedule has been jam-packed with the most innovative marketers in the area, with speakers ranging from Hubspot to VivaKi. Don’t miss our own Mike Troiano’s presentation tomorrow,…
Holland-Mark’s own Chris Colbert was one of the featured speakers at this year’s MassChallenge boot camp. Session topics included entrepreneurship, marketing, sales and finance. Chris’ advice to entrepreneurs was focused how to be imperative and the value that an OST brings to both new and established companies. Here’s the full video of his presentation: He…
Chris Lohring discusses what brought him back to craft brewing in a video segment launched today by the Boston Globe. Proud to be playing a role in bringing this brand to life… And if you haven’t tried the beer yet, you need to.
Starting a business is betting your livelihood on a value proposition you believe is significant. Given that, it’s surprising how few startups take the time to make their core hypothesis explicit in the form of a written and agreed-upon positioning s…