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Why Your Mission Matters

June 18, 2014 by comments 0

Old friend Mike Troiano moderated a panel at the Bostinno State of Innovation conference last week with entrepreneurs who have built $1billion companies in Massachusetts. Participants included Barbara Messing, CMO of TripAdvisor, Brad Rinklin, CMO at Akamai, Colin Angle, CEO at iRobot, Steve Conine, co-founder of Wayfair, and Jit Saxeena, Chairman of Neteeza. He asked…

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Content that Moves People

June 17, 2014 by comments 0

According to this report by branding firm Wolff Olins, we’ve gone from 7% of people creating online content in 2006 to 77% in 2013. That’s a lot of people, and a lot of content. Imagine that you run a news organization — a legitimate one that’s been objectively reporting on important global issues for more than 100…

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New Kid on the Block

May 22, 2014 by comments 0

It’s a big day here at Holland-Mark. Well… maybe just for me. Today marks the start of my summer internship with the firm. I’ll be supporting the client services team for the next three months. I got a taste of the role this past winter, when I interned part-time during my college break. It was…

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Beer is love

April 23, 2014 by comments 0

Unlike a lot of the people coming into Denver, I was not looking for some late-season runs at Snowmass (or an ounce of Critical Mass at a local cannabis shop, for that matter). I was here for another kind of obsession: beer. I was not alone. More than 9,000 people were expected at the Colorado…

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The Brand of You

May 31, 2012 by comments 0

In the words of Chris Colbert, “everything is a brand, and branding is everything.” Here’s a video from the Harvard archives about how to market yourself so you stand out as different, relevant, and more desirable than the other guy. Whether you’re looking to get a job or get out of the one you’re in,…

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