It’s hard to will a business into being. Anyone who doesn’t understand this through intuition figures it out soon enough through experience. To win, an entrepreneur needs the conviction to overcome inertia. People have gotten along just fine without whatever it is you hope to sell them. Fact is your early attempts to convince them…
This is the second in a two part series on How To Build A Brand. For Part I, see here. Quick Recap: Holland-Mark is not in the advertising business. We’re in the growing businesses business. We help clients achieve “Imperative” status, meaning we help make their products and services must-haves in an economy where that’s what people…
This is the first in a two part series on How To Build A Brand. Want to be sure not to miss the second? Subscribe to our channel feed. Holland-Mark is not in the advertising business. We’re in the growing businesses business. We help clients achieve “Imperative” status, meaning we help make their products and services…
One of our folks wrapped up a storied 4 year stint at the agency today, to pursue her dream of making a living doing what she’s really passionate about: baking. She and I had lunch a couple weeks back, and talked about where that passion came from. She told me a story, about how her…
I’m usually the guy defending the importance of Marketing. But the truth is, most marketing is worthless, and the same is true for an awful lot of the people who practice it. It doesn’t need to be that way. The way forward starts with a sober look at where we are, examines how we got…