This is the second in a two part series on How To Build A Brand. For Part I, see here. Quick Recap: Holland-Mark is not in the advertising business. We’re in the growing businesses business. We help clients achieve “Imperative” status, meaning we help make their products and services must-haves in an economy where that’s what people…
This is the first in a two part series on How To Build A Brand. Want to be sure not to miss the second? Subscribe to our channel feed. Holland-Mark is not in the advertising business. We’re in the growing businesses business. We help clients achieve “Imperative” status, meaning we help make their products and services…
Intrigued by this CMG Partners study of CMOs, which spotted some interesting trends among CMOs beset by the challenges of the Great Recession, technology innovations, customer empowerment, and global competition: “In the face of what could be a daunting mission, the CMOs we’ve spoken with have adapted into a super-species we like to call ‘Marketing’s CEO,’”…
Almost ten years ago I was sitting in a Starbucks pretending to read something when, in my devastatingly charming way, I inserted myself into a conversation taking place next to me. The man at the undersized table to my right was having a frustrating phone conversation about a hotel snafu that left him with a…
I think “Louie” is the best show on television right now. It’s almost certainly the best show about a divorced, balding, goatee’d ginger Dad trying to get laid in New York while raising two girls under 10 and telling jokes for money. Louie is the brainchild of the brilliant Louis CK, who undertook an equally brilliant…