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As much as gross self-promotion is not our thing, in this case, the promotion helps us all.  Check out our work here for Abine, the online privacy company.  And go private.

We do a lot of positioning work, and a lot of work for startup clients. Doing positioning work for startups, though, has always presented some unique challenges… foremost among which is the fact that positioning can be a bit of a moving target in the early days of a new business. We’ve been trying out…

No matter how easy they make it look, all great brands share two things: clear vision and painstaking attention to every detail. In the early stages of my career I had the privilege of working on a piece of Bank of America business. I thought I had it made. I’m not even 21 and I…

Today, BostInno will mark the end of the beginning, launching its newly re-designed site. It’s a giant leap forward, and Chase Garbarino asked me to help tell the story of the brand positioning I helped define with them, in hope of helping others do the same. This is the first installment in a 3-part series…