We started a series of posts a while back about the BostInno rebranding effort, and never quite finished them. The re-launch was a such a huge success, everyone got kind of swept up in it, and we just kind of dropped the ball. I wanted to revisit it, not so much to talk about the process,…
(NOTE: This is the second post in a series on the role of marketing and brands in this year’s Presidential election. For Part I, see Positioning A President: A Marketing Case Study.) Recap: Holland-Mark’s branding approach is based on the observation that people have a tendency to boil things down to One Simple Thing™ (“OST” for short.)…
It’s been a busy week! FutureM is in full swing, and Boston’s marketing professionals are flocking to events to learn about and discuss the future of marketing. The schedule has been jam-packed with the most innovative marketers in the area, with speakers ranging from Hubspot to VivaKi. Don’t miss our own Mike Troiano’s presentation tomorrow,…
We’re seeking an account manager to join our client services team. The position is for a successful project manager with up to 10 years experience and serious social media chops. The details follow or apply now here. If this isn’t for you please pass it along to folks that might be interested. Thanks! Account Manager…
You can imagine your hearty-ankled, elementary school librarian peering down at you through half moon glasses, that reproachful gaze reminding you that you’ll never be good enough to read chapter books, as she says, “you can’t judge a book by it’s cover.” It was good advice. Advice that taught generations of us to dig a…