Intrigued by this CMG Partners study of CMOs, which spotted some interesting trends among CMOs beset by the challenges of the Great Recession, technology innovations, customer empowerment, and global competition: “In the face of what could be a daunting mission, the CMOs we’ve spoken with have adapted into a super-species we like to call ‘Marketing’s CEO,’”…
Almost ten years ago I was sitting in a Starbucks pretending to read something when, in my devastatingly charming way, I inserted myself into a conversation taking place next to me. The man at the undersized table to my right was having a frustrating phone conversation about a hotel snafu that left him with a…
Holland-Mark’s branding approach is based on the observation that people have a tendency to boil things down to One Simple Thing™. We all do it, it’s part of our genetic code and an important adaptation to a modern world overrun by complexity. We do this not only for brands (Volvo = Safety, BMW = Performance, Zappos…
The measure of any successful company is its ability to affect sustainable growth while maintaining strong cash flow and a healthy balance sheet. The measure of any successful country is roughly the same: a growing GDP, consistent surpluses, and a portfolio of tangible and intangible assets that easily cover its tangible and intangible liabilities. The…
I think “Louie” is the best show on television right now. It’s almost certainly the best show about a divorced, balding, goatee’d ginger Dad trying to get laid in New York while raising two girls under 10 and telling jokes for money. Louie is the brainchild of the brilliant Louis CK, who undertook an equally brilliant…