Salad image

How marketers learned to sell more lettuce and why it matters

January 21, 2015 by comments 0

A few years ago, I had the opportunity to attend a talk at the Harvard Business School given by Ranjay Gulati, and I learned something about marketing that I’ve never forgotten. Gulati’s research at the time focused on the difference between an outside-in (customer-centric) approach and an inside-out (product-centric) approach. In order to explain his…

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Thanksgiving 2014

November 25, 2014 by comments 0

Turkey on the table. Family chatering away. Me waiting for dessert. Everybody thanking people, pets and food. Thanks for nice things, kindness, family, friends, my pets, food and water. Thanksgiving means a time to be happy and thank people for mabe just being there or even more. Also, thanksgiving is a good time to appaliges…

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BlogPost_jagger

“I’m not gonna let you become one of those.”

October 21, 2014 by comments 3

In my early 20’s I spent a lot of time in various bands. I wrote lyrics, and screamed them over excessively loud guitars. And as most front men do, I had a tight friendship with the lead guitar player. We were Jagger & Richards, DeLaRocha & Morello, Bono & The Edge. At least in our…

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Banana Dang! cropped

A Dang Good Rallying Cry

July 28, 2014 by comments 1

Last week while my husband and I puttered around Puerto Rico, we happened upon a local smoothie shop in a remote part of Rincon called Banana Dang! As if the name wasn’t awesome enough, the logo is a smiling banana. But more importantly, in this small surfer town, it’s a rallying cry. An excited, affirmative…

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vegas wedding

Nice To Meet You, Let’s Get Married. Now.

July 24, 2014 by comments 0

Marketing automation tools, like HubSpot or Pardot, can be a powerful and effective way to nurture prospects and turn them into clients. But, in order for them to work, you need to infuse humanity into the technology. You need to act like a real person reaching out to another real person, and not software contacting…

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