For years in business, connecting was the goal. It was on the backs of my connection with friends, co-workers, prospects, and clients that I grew my business. Whether grabbing a drink after work, sticking around to chat after a meeting, attending an event or trade show or talking on the phone these connections turned into…
We started a series of posts a while back about the BostInno rebranding effort, and never quite finished them. The re-launch was a such a huge success, everyone got kind of swept up in it, and we just kind of dropped the ball. I wanted to revisit it, not so much to talk about the process,…
It’s hard to will a business into being. Anyone who doesn’t understand this through intuition figures it out soon enough through experience. To win, an entrepreneur needs the conviction to overcome inertia. People have gotten along just fine without whatever it is you hope to sell them. Fact is your early attempts to convince them…
I’m usually the guy defending the importance of Marketing. But the truth is, most marketing is worthless, and the same is true for an awful lot of the people who practice it. It doesn’t need to be that way. The way forward starts with a sober look at where we are, examines how we got…
When I was a fresh-faced young man, I went out into the world to find a job. Over the course of a couple years trying to break into advertising, I was a door-to-door salesman, then a bouncer, and eventually a bartender. Each of these was a job to pay the bills, en route to a…