Almost ten years ago I was sitting in a Starbucks pretending to read something when, in my devastatingly charming way, I inserted myself into a conversation taking place next to me. The man at the undersized table to my right was having a frustrating phone conversation about a hotel snafu that left him with a…
(NOTE: This is the second post in a series on the role of marketing and brands in this year’s Presidential election. For Part I, see Positioning A President: A Marketing Case Study.) Recap: Holland-Mark’s branding approach is based on the observation that people have a tendency to boil things down to One Simple Thing™ (“OST” for short.)…
Our CEO Series bi-monthly events at Grill 23 continue to attract an engaged and engaging audience of CEOs. Topics have ranged from “Social Media for CEOs” to last week’s event, “The CEO as Brand.” Speaker Israel Ganot, CEO and co-founder of Gazelle, shared his story and how he is working on different ways he can…
I think “Louie” is the best show on television right now. It’s almost certainly the best show about a divorced, balding, goatee’d ginger Dad trying to get laid in New York while raising two girls under 10 and telling jokes for money. Louie is the brainchild of the brilliant Louis CK, who undertook an equally brilliant…
Slides from today’s talk at CriticalMass in the Cambridge Innovation Center. Thanks to everyone who came! Mike Selling the Dogfood: Startup Marketing Before & After Product/Market Fit View more presentations from Holland-Mark