Tonight I led a panel discussion on startup marketing, as part of the Vilna Shul Speaker Series. The panel featured MedicalRecords.com Founder Ace Bhattacharjya, CityVoter CEO Josh Walker, Serial Entrepreneur Rachel Blankstein, SherpaReport President Nick Copley, and Terametric VP of Marketing Chris Selland. It was a small but savvy crowd, and a lively back and forth spilled into…
“Offerings” are now at the core of the Holland-Mark delivery model. More service delivery methodologies than products per se, our offerings help make sure each client gets the benefit of our best thinking and experience, while giving us the ability to better leverage our Principal’s time across clients. New Marketing Truths Our offerings are based…
ACIS’ all new web site launched recently, and while we’re not in the habit of using this space for blatant self-promotion, it’s worth a look. ACIS brings education alive through one-of-a-kind travel experiences. The One Simple Thing™ that powers every touch point with the brand is Insider, referring both to their intimate local knowledge of…
I appeared last week on Ed Gaskin’s nascent Pulse Network show, “Up Close with CMO’s.” It’s a little long, and lovingly homemade, but it’s a decent intro to what we’re about if you’re interested. I would also point out that the camera adds 10 pounds. And 10 years.
“Social media” (the myriad of online, interconnected communities and communication portals) has had a profound impact on the way that brands view the consumer. It’s the gospel here at Holland-Mark: this is a new age, consumers are taking control of conversation and demanding that brands, products, and companies listen, take note, and make changes in…