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Only shooting stars break the mold

Only Shooting Stars Break the Mold

March 19, 2014 by comments 0

Last week I attended the 2014 IHRSA Convention, where I got to know one of Holland-Mark’s longest standing clients, IHRSA. The annual IHRSA convention brings together those in the health and fitness industry to experience a vast array of speakers, instructional sessions, networking, and the most impressive trade show in the industry. The convention included…

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It isn’t always easy to do the right thing

February 21, 2014 by comments 0

It’s hard to admit when you’re wrong in a disagreement or to tell a restaurant that unfortunately they’ve under-charged you for your bill. But at the end of the day, you can feel pretty good about yourself. And it’s likely that the people in your life will respect you too. Brands today are expected to…

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Let’s Talk

June 28, 2013 by comments 0

No really. Let’s talk. Not about our customers. Not to our customers. But WITH our customers. In the past, consumers had a need, found a product to match that need, then went away to maybe, just maybe, be seen again. But now customers don’t want to leave you, as a brand, hanging. They want to…

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The Business of Joy

April 2, 2013 by comments 4

I recently attended a client convention out in Las Vegas. IHRSA, the International Health, Racquet & Sportsclub Association, has been one of our clients for many years. Every spring, thousands of club owners and operators, fitness professionals, consultants, developers, and investors flock to the IHRSA Convention & Trade Show to learn about the newest trends in…

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conversation

Conversation is the new Connection

May 10, 2012 by comments 5

For years in business, connecting was the goal. It was on the backs of my connection with friends, co-workers, prospects, and clients that I grew my business. Whether grabbing a drink after work, sticking around to chat after a meeting, attending an event or trade show or talking on the phone these connections turned into…

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