Blogging the Dream

Only shooting stars break the mold

Only Shooting Stars Break the Mold

March 19, 2014 by comments 0

Last week I attended the 2014 IHRSA Convention, where I got to know one of Holland-Mark’s longest standing clients, IHRSA. The annual IHRSA convention brings together those in the health and fitness industry to experience a vast array of speakers, instructional sessions, networking, and the most impressive trade show in the industry. The convention included…

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Let’s Talk

June 28, 2013 by comments 0

No really. Let’s talk. Not about our customers. Not to our customers. But WITH our customers. In the past, consumers had a need, found a product to match that need, then went away to maybe, just maybe, be seen again. But now customers don’t want to leave you, as a brand, hanging. They want to…

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What I Learned from Wes Welker

December 18, 2012 by comments 0

NE Patriots 35 – Houston Texans 7 4th quarter Foxboro, MA 12.10.12 It’s a blowout. The 11-1 Texans came to Foxboro to prove they were for real, that they could be competitive with the perennial powerhouse Patriots who at 9-3 are not only having a great season but for years have been unbeatable in the…

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How To Build A Brand – Part II

March 7, 2012 by comments 0

This is the second in a two part series on How To Build A Brand. For Part I, see here. Quick Recap: Holland-Mark is not in the advertising business. We’re in the growing businesses business. We help clients achieve “Imperative” status, meaning we help make their products and services must-haves in an economy where that’s what people…

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What You Can Learn from Louis CK

December 17, 2011 by comments 0

I think “Louie” is the best show on television right now. It’s almost certainly the best show about a divorced, balding, goatee’d ginger Dad trying to get laid in New York while raising two girls under 10 and telling jokes for money. Louie is the brainchild of the brilliant Louis CK, who undertook an equally brilliant…

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