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wes-welker

What I Learned from Wes Welker

December 18, 2012 by comments 0

NE Patriots 35 – Houston Texans 7 4th quarter Foxboro, MA 12.10.12 It’s a blowout. The 11-1 Texans came to Foxboro to prove they were for real, that they could be competitive with the perennial powerhouse Patriots who at 9-3 are not only having a great season but for years have been unbeatable in the…

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brand

How To Build A Brand – Part II

March 7, 2012 by comments 0

This is the second in a two part series on How To Build A Brand. For Part I, see here. Quick Recap: Holland-Mark is not in the advertising business. We’re in the growing businesses business. We help clients achieve “Imperative” status, meaning we help make their products and services must-haves in an economy where that’s what people…

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What You Can Learn from Louis CK

December 17, 2011 by comments 0

I think “Louie” is the best show on television right now. It’s almost certainly the best show about a divorced, balding, goatee’d ginger Dad trying to get laid in New York while raising two girls under 10 and telling jokes for money. Louie is the brainchild of the brilliant Louis CK, who undertook an equally brilliant…

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Gym

Unexpected Delight: CitySports

November 2, 2011 by comments 0

Delight is quickly becoming one of those words. It’s nowhere near the ranks of “regroup” or “circle back,” but its depreciation mimics that of “brilliance” and “revolutionary” (and its variants: revolutionize, revolutionizing, etc.). As a society, we’ve grown tired of the pedestrian words that actual describe things, “pretty smart” or “mildly innovative,” so we’ve taken…

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Kool_Aid_Man

Groupon, we have the answer…

October 25, 2011 by comments 2

But something tells us this is not what you were hoping to hear. Let’s start at the beginning. Two things happening at Holland-Mark right now. First, we’re in deep with the start up community. As of last night, the MassChallenge 2011 Awards sent a new batch of financed and confident entrepreneurs out into the world,…

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