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Why Your Mission Matters

June 18, 2014 by comments 0

Old friend Mike Troiano moderated a panel at the Bostinno State of Innovation conference last week with entrepreneurs who have built $1billion companies in Massachusetts. Participants included Barbara Messing, CMO of TripAdvisor, Brad Rinklin, CMO at Akamai, Colin Angle, CEO at iRobot, Steve Conine, co-founder of Wayfair, and Jit Saxeena, Chairman of Neteeza. He asked…

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Only shooting stars break the mold

Only Shooting Stars Break the Mold

March 19, 2014 by comments 0

Last week I attended the 2014 IHRSA Convention, where I got to know one of Holland-Mark’s longest standing clients, IHRSA. The annual IHRSA convention brings together those in the health and fitness industry to experience a vast array of speakers, instructional sessions, networking, and the most impressive trade show in the industry. The convention included…

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Achieving success isn’t for the faint of heart.

Here’s the Holland-Mark 3

March 4, 2014 by comments 0

A post of thanks to all who not only read our recent HM3 email but took the time to send along their thanks in return. We’re feeling the love when we get replies from folks we know well: “GREAT articles. Forwarded all 3. I was moved by Jeremy’s fortitude and class too. Thanks for the curating!” And those we…

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At the end of the day, we’re all human

September 6, 2013 by comments 0

We may be biased, but we adhere to the philosophy that there’s never been a more exciting time to be in marketing. Brands are being held accountable to new standards. The days when ad agencies and marketers could sit in a room, drink whiskey à la Mad Men, and decide exactly how people would view…

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Let’s Talk

June 28, 2013 by comments 0

No really. Let’s talk. Not about our customers. Not to our customers. But WITH our customers. In the past, consumers had a need, found a product to match that need, then went away to maybe, just maybe, be seen again. But now customers don’t want to leave you, as a brand, hanging. They want to…

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