December 18, 2012 by Rob Waldeck comments 0
NE Patriots 35 – Houston Texans 7 4th quarter Foxboro, MA 12.10.12 It’s a blowout. The 11-1 Texans came to Foxboro to prove they were for real, that they could be competitive with the perennial powerhouse Patriots who at 9-3 are not only having a great season but for years have been unbeatable in the…
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May 10, 2012 by Rob Waldeck comments 5
For years in business, connecting was the goal. It was on the backs of my connection with friends, co-workers, prospects, and clients that I grew my business. Whether grabbing a drink after work, sticking around to chat after a meeting, attending an event or trade show or talking on the phone these connections turned into…
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February 16, 2012 by caroline b. comments 0
Almost ten years ago I was sitting in a Starbucks pretending to read something when, in my devastatingly charming way, I inserted myself into a conversation taking place next to me. The man at the undersized table to my right was having a frustrating phone conversation about a hotel snafu that left him with a…
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October 25, 2011 by caroline b. comments 2
But something tells us this is not what you were hoping to hear. Let’s start at the beginning. Two things happening at Holland-Mark right now. First, we’re in deep with the start up community. As of last night, the MassChallenge 2011 Awards sent a new batch of financed and confident entrepreneurs out into the world,…
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October 5, 2011 by caroline b. comments 3
“I don’t know. We think it looks too… consumery. You know?” There is a constant conversation taking place between marketers, strategists, creatives, and brands about the differences between branding for B2B and branding for B2C. There is the debate about color palette. (When in doubt, go blue!) What colors feel safe? What tone feels “business-y”?…
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