I recently attended a client convention out in Las Vegas. IHRSA, the International Health, Racquet & Sportsclub Association, has been one of our clients for many years. Every spring, thousands of club owners and operators, fitness professionals, consultants, developers, and investors flock to the IHRSA Convention & Trade Show to learn about the newest trends in…
This is the second in a two part series on How To Build A Brand. For Part I, see here. Quick Recap: Holland-Mark is not in the advertising business. We’re in the growing businesses business. We help clients achieve “Imperative” status, meaning we help make their products and services must-haves in an economy where that’s what people…
This is the first in a two part series on How To Build A Brand. Want to be sure not to miss the second? Subscribe to our channel feed. Holland-Mark is not in the advertising business. We’re in the growing businesses business. We help clients achieve “Imperative” status, meaning we help make their products and services…
One of our folks wrapped up a storied 4 year stint at the agency today, to pursue her dream of making a living doing what she’s really passionate about: baking. She and I had lunch a couple weeks back, and talked about where that passion came from. She told me a story, about how her…
Almost ten years ago I was sitting in a Starbucks pretending to read something when, in my devastatingly charming way, I inserted myself into a conversation taking place next to me. The man at the undersized table to my right was having a frustrating phone conversation about a hotel snafu that left him with a…