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Follow your heart (and bring your brain)

November 20, 2014 by comments 0

You know that feeling you get when you’re showing the client work you love? When you’re pumped, a little nervous and blazing with the confidence that comes with wearing your lucky striped socks? It’s pretty fantastic. The only thing better is when the client loves it just as much. Right now, we’re working on a…

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Nice To Meet You, Let’s Get Married. Now.

July 24, 2014 by comments 0

Marketing automation tools, like HubSpot or Pardot, can be a powerful and effective way to nurture prospects and turn them into clients. But, in order for them to work, you need to infuse humanity into the technology. You need to act like a real person reaching out to another real person, and not software contacting…

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Why Your Mission Matters

June 18, 2014 by comments 0

Old friend Mike Troiano moderated a panel at the Bostinno State of Innovation conference last week with entrepreneurs who have built $1billion companies in Massachusetts. Participants included Barbara Messing, CMO of TripAdvisor, Brad Rinklin, CMO at Akamai, Colin Angle, CEO at iRobot, Steve Conine, co-founder of Wayfair, and Jit Saxeena, Chairman of Neteeza. He asked…

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Content that Moves People

June 17, 2014 by comments 0

According to this report by branding firm Wolff Olins, we’ve gone from 7% of people creating online content in 2006 to 77% in 2013. That’s a lot of people, and a lot of content. Imagine that you run a news organization — a legitimate one that’s been objectively reporting on important global issues for more than 100…

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Only shooting stars break the mold

Only Shooting Stars Break the Mold

March 19, 2014 by comments 0

Last week I attended the 2014 IHRSA Convention, where I got to know one of Holland-Mark’s longest standing clients, IHRSA. The annual IHRSA convention brings together those in the health and fitness industry to experience a vast array of speakers, instructional sessions, networking, and the most impressive trade show in the industry. The convention included…

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