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Beer is love

April 23, 2014 by comments 0

Unlike a lot of the people coming into Denver, I was not looking for some late-season runs at Snowmass (or an ounce of Critical Mass at a local cannabis shop, for that matter). I was here for another kind of obsession: beer. I was not alone. More than 9,000 people were expected at the Colorado…

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Only shooting stars break the mold

Only Shooting Stars Break the Mold

March 19, 2014 by comments 0

Last week I attended the 2014 IHRSA Convention, where I got to know one of Holland-Mark’s longest standing clients, IHRSA. The annual IHRSA convention brings together those in the health and fitness industry to experience a vast array of speakers, instructional sessions, networking, and the most impressive trade show in the industry. The convention included…

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Achieving success isn’t for the faint of heart.

Here’s the Holland-Mark 3

March 4, 2014 by comments 0

A post of thanks to all who not only read our recent HM3 email but took the time to send along their thanks in return. We’re feeling the love when we get replies from folks we know well: “GREAT articles. Forwarded all 3. I was moved by Jeremy’s fortitude and class too. Thanks for the curating!” And those we…

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cvs-quits

It isn’t always easy to do the right thing

February 21, 2014 by comments 0

It’s hard to admit when you’re wrong in a disagreement or to tell a restaurant that unfortunately they’ve under-charged you for your bill. But at the end of the day, you can feel pretty good about yourself. And it’s likely that the people in your life will respect you too. Brands today are expected to…

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At the end of the day, we’re all human

September 6, 2013 by comments 0

We may be biased, but we adhere to the philosophy that there’s never been a more exciting time to be in marketing. Brands are being held accountable to new standards. The days when ad agencies and marketers could sit in a room, drink whiskey à la Mad Men, and decide exactly how people would view…

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