I have something to say

Johnny_Cupcakes_Logo

Good ideas are never half-baked

August 26, 2014 by comments 0

Have you ever come across an idea so different and bizarre you feel compelled to be a part of it? That’s how many customers feel when they walk into a Johnny Cupcakes bakery for the first time. Most people walk through the door expecting the smell of freshly baked pastries. Most people expect to gaze…

Read On...
Banana Dang! cropped

A Dang Good Rallying Cry

July 28, 2014 by comments 0

Last week while my husband and I puttered around Puerto Rico, we happened upon a local smoothie shop in a remote part of Rincon called Banana Dang! As if the name wasn’t awesome enough, the logo is a smiling banana. But more importantly, in this small surfer town, it’s a rallying cry. An excited, affirmative…

Read On...
vegas wedding

Nice To Meet You, Let’s Get Married. Now.

July 24, 2014 by comments 0

Marketing automation tools, like HubSpot or Pardot, can be a powerful and effective way to nurture prospects and turn them into clients. But, in order for them to work, you need to infuse humanity into the technology. You need to act like a real person reaching out to another real person, and not software contacting…

Read On...
mission.jpg

Why Your Mission Matters

June 18, 2014 by comments 0

Old friend Mike Troiano moderated a panel at the Bostinno State of Innovation conference last week with entrepreneurs who have built $1billion companies in Massachusetts. Participants included Barbara Messing, CMO of TripAdvisor, Brad Rinklin, CMO at Akamai, Colin Angle, CEO at iRobot, Steve Conine, co-founder of Wayfair, and Jit Saxeena, Chairman of Neteeza. He asked…

Read On...
windmill_resized

Content that Moves People

June 17, 2014 by comments 0

According to this report by branding firm Wolff Olins, we’ve gone from 7% of people creating online content in 2006 to 77% in 2013. That’s a lot of people, and a lot of content. Imagine that you run a news organization — a legitimate one that’s been objectively reporting on important global issues for more than 100…

Read On...