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How marketers learned to sell more lettuce and why it matters

January 21, 2015 by comments 0

A few years ago, I had the opportunity to attend a talk at the Harvard Business School given by Ranjay Gulati, and I learned something about marketing that I’ve never forgotten. Gulati’s research at the time focused on the difference between an outside-in (customer-centric) approach and an inside-out (product-centric) approach. In order to explain his…

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Follow your heart (and bring your brain)

November 20, 2014 by comments 0

You know that feeling you get when you’re showing the client work you love? When you’re pumped, a little nervous and blazing with the confidence that comes with wearing your lucky striped socks? It’s pretty fantastic. The only thing better is when the client loves it just as much. Right now, we’re working on a…

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“I’m not gonna let you become one of those.”

October 21, 2014 by comments 3

In my early 20’s I spent a lot of time in various bands. I wrote lyrics, and screamed them over excessively loud guitars. And as most front men do, I had a tight friendship with the lead guitar player. We were Jagger & Richards, DeLaRocha & Morello, Bono & The Edge. At least in our…

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Good ideas are never half-baked

August 26, 2014 by comments 0

Have you ever come across an idea so different and bizarre you feel compelled to be a part of it? That’s how many customers feel when they walk into a Johnny Cupcakes bakery for the first time. Most people walk through the door expecting the smell of freshly baked pastries. Most people expect to gaze…

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A Dang Good Rallying Cry

July 28, 2014 by comments 1

Last week while my husband and I puttered around Puerto Rico, we happened upon a local smoothie shop in a remote part of Rincon called Banana Dang! As if the name wasn’t awesome enough, the logo is a smiling banana. But more importantly, in this small surfer town, it’s a rallying cry. An excited, affirmative…

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