Blogging the Dream

community1

Why Community Is Important

April 20, 2012 by comments 0

We started a series of posts a while back about the BostInno rebranding effort, and never quite finished them. The re-launch was a such a huge success, everyone got kind of swept up in it, and we just kind of dropped the ball. I wanted to revisit it, not so much to talk about the process,…

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b. good to your brand

February 16, 2012 by comments 0

Almost ten years ago I was sitting in a Starbucks pretending to read something when, in my devastatingly charming way, I inserted myself into a conversation taking place next to me. The man at the undersized table to my right was having a frustrating phone conversation about a hotel snafu that left him with a…

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TechProm team

TechProm Video

October 24, 2011 by comments 0

Did we mention the Dave Balter TechProm was a freaking blast? See for yourself… Dave Balter Tech Prom from Apolis Media on Vimeo.

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Rachel Dratch

Be Worth Talking About. And Talk Back.

October 19, 2011 by comments 0

Last night our longtime client Post390 ended up in a conversation over Twitter with SNL vet and Boston-native Rachel Dratch. She’s got a gig in a play up the street and had stopped by the restaurant for dinner. Afterward, she shared this from her Twitter account… Guy Niel, Post390′s GM, picked up the thread on…

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Prom Trauma

TechProm – Video World Premiere

September 26, 2011 by comments 0

I caught a great presentation by Sean Lindsay last week, and it really hammered home for me how the Boston startup and digital marketing community is coming into its own. Social events have and will continue to play an important role in knitting us all together, which is why I’d like to take a moment…

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