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Nice To Meet You, Let’s Get Married. Now.

July 24, 2014 by comments 0

Marketing automation tools, like HubSpot or Pardot, can be a powerful and effective way to nurture prospects and turn them into clients. But, in order for them to work, you need to infuse humanity into the technology. You need to act like a real person reaching out to another real person, and not software contacting…

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mission.jpg

Why Your Mission Matters

June 18, 2014 by comments 0

Old friend Mike Troiano moderated a panel at the Bostinno State of Innovation conference last week with entrepreneurs who have built $1billion companies in Massachusetts. Participants included Barbara Messing, CMO of TripAdvisor, Brad Rinklin, CMO at Akamai, Colin Angle, CEO at iRobot, Steve Conine, co-founder of Wayfair, and Jit Saxeena, Chairman of Neteeza. He asked…

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wes-welker

What I Learned from Wes Welker

December 18, 2012 by comments 0

NE Patriots 35 – Houston Texans 7 4th quarter Foxboro, MA 12.10.12 It’s a blowout. The 11-1 Texans came to Foxboro to prove they were for real, that they could be competitive with the perennial powerhouse Patriots who at 9-3 are not only having a great season but for years have been unbeatable in the…

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Why Community Is Important

April 20, 2012 by comments 1

We started a series of posts a while back about the BostInno rebranding effort, and never quite finished them. The re-launch was a such a huge success, everyone got kind of swept up in it, and we just kind of dropped the ball. I wanted to revisit it, not so much to talk about the process,…

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b. good to your brand

February 16, 2012 by comments 0

Almost ten years ago I was sitting in a Starbucks pretending to read something when, in my devastatingly charming way, I inserted myself into a conversation taking place next to me. The man at the undersized table to my right was having a frustrating phone conversation about a hotel snafu that left him with a…

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