It’s Google Plus vs. Twitter, Not Facebook

It’s Google Plus vs. Twitter, Not Facebook

Here’s a mid-Summer prediction for you… The Google Plus v. Facebook debate is a sideshow. The real battle will be between G+ and Twitter… and while Google+ will become a franchise for The Goog, Twitter will win.

Here’s my thinking.

Before Google Plus, Facebook was mostly for personal, LinkedIn was mostly for professional, and Twitter was in the middle:

I think G+ will make people focus Facebook all the more on their personal lives, and LinkedIn all the more on their professional ones. I’m already considering de-friending all of my professional contacts on Facebook, so I can post family and political stuff there without having to master the Byzantine administrivia of Facebook’s “privacy controls.”

I’ve already started to interact more with my professional contacts over on G+, which has become the default among the digerati crowd with remarkable speed. But while the Circles feature is brilliant, simple, and useful in clustering groups, I’m not going to get my Aunt Lala to dump Facebook and master G+  at this point, so home base for family etc. will stay in Facebook.

G+ is actually more about Twitter’s franchise, in the great middle of indiscriminate social networking. But while the feature set in G+ is much more robust than that of Twitter, in the end Twitter works because it’s simple, and it will win the shootout for the center because of two other important factors in this dialogue: Apple and Microsoft.

Apple has already embraced Twitter in it’s new OS, and I predict Microsoft will make a few more lame attempts at a consumer social net before realizing it’s franchise is in Office and setting it’s sights on LinkedIn by acquiring Slideshare. With that said, the OS wars will keep Google at bay, and ensure Twitter’s franchise as the mass market social medium of choice.

The result will be this:

That’s my take, anyway. What’s yours?

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Comments

  • http://twitter.com/IsaaksofSalem Isaaks of Salem LLC

    eh, you might be right.  But honestly, the reason why facebook is so huge, is that local mom+pop businesses have moved there, and they did that because their customers are there. 

    Maybe this is the design for ‘professionals’ but it won’t be the design for 60-70% of the web users.  Facebook will still dominate.

    • http://scalableintimacy.com Mike Troiano

      I think that’s right. Brands will be happy to co-exist in a setting where users are comfortable exchanging personal info, and that will mean Facebook.

  • http://www.punit.co Punit Shah

    But what will happens when Aunt Lala joins G+? In my case, my family, both in the U.S. and abroad are now all on G+.

  • http://twitter.com/marshsutherland MarshSutherland

    I’m frustrated with G+.  I don’t use my personal Gmail account that much.  For my startup ReferralBonus we chose Google Apps for Workgroups so  our @referralbon:disqus .us email is hosted for free by Google.  And I spend a lot of time in that email. But I can’t join Google plus with that email account. Not allowed. And I’ve been given several invitations at this email address.

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  • http://www.internetmarketingblauwdruk.com/ eric dieperink

    G+ is ore
    sufficient is more sufficient to work compared to the previous features of
    Google. With the rumors regarding the competition between the G+ and
    twitter, it’s more on the business sake. Both are advantageous and
    beneficial when it comes to business privileges. 

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    [post_author] => 26
    [post_date] => 2011-07-18 09:34:33
    [post_date_gmt] => 2011-07-18 13:34:33
    [post_content] => Here's a mid-Summer prediction for you... The Google Plus v. Facebook debate is a sideshow. The real battle will be between G+ and Twitter... and while Google+ will become a franchise for The Goog, Twitter will win.

Here's my thinking.

Before Google Plus, Facebook was mostly for personal, LinkedIn was mostly for professional, and Twitter was in the middle:



I think G+ will make people focus Facebook all the more on their personal lives, and LinkedIn all the more on their professional ones. I'm already considering de-friending all of my professional contacts on Facebook, so I can post family and political stuff there without having to master the Byzantine administrivia of Facebook's "privacy controls."

I've already started to interact more with my professional contacts over on G+, which has become the default among the digerati crowd with remarkable speed. But while the Circles feature is brilliant, simple, and useful in clustering groups, I'm not going to get my Aunt Lala to dump Facebook and master G+  at this point, so home base for family etc. will stay in Facebook.

G+ is actually more about Twitter's franchise, in the great middle of indiscriminate social networking. But while the feature set in G+ is much more robust than that of Twitter, in the end Twitter works because it's simple, and it will win the shootout for the center because of two other important factors in this dialogue: Apple and Microsoft.

Apple has already embraced Twitter in it's new OS, and I predict Microsoft will make a few more lame attempts at a consumer social net before realizing it's franchise is in Office and setting it's sights on LinkedIn by acquiring Slideshare. With that said, the OS wars will keep Google at bay, and ensure Twitter's franchise as the mass market social medium of choice.

The result will be this:



That's my take, anyway. What's yours?


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